What happens when your content is set as made for kids

When your content is set as "made for kids", we will limit the data we collect on made for kids content to comply with the law. This means we'll disable certain features like comments, notifications, and others.

Most importantly, we won’t serve personalized ads on kids content, as required by the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Not serving personalized ads on kids content may result in a decrease in revenue for some creators who mark their content as made for kids. We recognize that this won’t be easy for some creators, but these are important steps to take to ensure compliance with COPPA and other applicable laws. 

Read below for a list of affected features:

If you set a video or live stream as made for kids​

When you set your audience as “made for kids”, we'll restrict certain features to comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws. When this happens, the following features won’t be available on individual videos or live streams: 
  • Personal advertising
  • Comments
  • Channel branding watermark
  • Donate button 
  • Cards or end screens
  • Live chat or live chat donations
  • Notification bell
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist 

Note: The channel memberships "join" button and the merch shelf won't be available on content set as made for kids.

If you set your channel as made for kids

If your channel is made for kids, your videos or live streams won’t have any of the features above. Your channel also won’t have the following:
  • Posts tab on the Channel page
  • Notification bell
  • Channel Memberships
Your viewers also won’t be able to “Save to Watch later” or “Save to playlist."